The branding of ocean fund consists of a clean logo combined with playful elements: colourful pixelated images and variable sine waves as graphic elements - all based on the grandeur, power, passion, dynamics and constant movement of the ocean.
Tagline
the tagline is all about empowerment. It alludes to perseverance, determination, and worldwide success.
Color palette
The primary colors are black, white and blue.
Ocean fund has a limited number of colors that call for colorful visuals and a sober use of it. If a certain application requires a secondary or accent color, there is a vivid blue or pink that can be used.
cmyk : 0.0.0.0
rgb : 255.255.255
web : #ffffff
cmyk : 30.30.30.100
rgb : 0.0.0
web : #000000
rgb : 171.225.250
web : #abe1fa
pms : 2905
cmyk : 30.0.0.0
rgb : 000.005.252
web : #0005fc
pms : 072
rgb : 249.003.255
web : #f903ff
pms : 813
Tools
Combine the different elements - use them for a creative application of the ocean fund identity and create new images, new shapes and new creations every time again.
